Charles Armstrong

Director of Digital

Charles Armstrong is Next Sparc’s Director of Digital Marketing. At Next Sparc, Charles collaborates across teams to identify marketing opportunities, increase visibility, and accelerate growth for our portfolio companies.


Charles Armstrong is a Director at Next Sparc Growth Partners and leads the Digital Marketing strategy at the firm. Charles began his career with Summit Racing Equipment, pioneering their early entrance into the emerging e-commerce marketplace. In 2007 Charles joined Brulant where he led strategy and client delivery teams for the search marketing practice, increasing account revenue over 500% during his tenure with Brulant/Rosetta. Prior to joining Next Sparc, Charles worked as Director of Digital Marketing for several agencies collaborating with many well-known brands to deliver bottom-line results, including both Fortune 500 and ambitious high-growth companies.

Outside of marketing, Charles has a deep passion for the outdoors and sharing his experience with others. Charles volunteers as active patroller and instructor with the National Ski Patrol in the Western New York region. If it’s not snowing, Charles enjoys the challenge of honing his craft at competitive motorcycle track riding events along with backpacking, biking, running, and taking every opportunity to get out on the water, spending time with friends and family.