Company Overview – Divested in 2011:

  • Rosetta is the largest independent interactive marketing agency in the United States
  • Services include personality based segmentation, creative development, and deep technology expertise
  • Industry experience focused on Consumer Healthcare, Retail, Financial Services and B2B
  • Headquartered in Princeton, New Jersey, additional offices in New York, New York; Cleveland, Ohio; Chicago, Illinois; Denver, Colorado; and Los Angeles, California

Value Creation:

  • Strategic Acquisition
  • Since 2006 Rosetta has acquired five separate companies to compliment its existing services and facilitate rapid growth
  • Integration of systems, personnel and cultures has become a competitive advantage
  • Talent Development and Executive Recruitment
  • Significant investment in growing existing high potential talent and executive development
  • Recruitment of external industry experts to fill key roles within management and execution teams
  • Financial, Operational and Information Management
  • Customized IT infrastructure has provided financial and operational insights and controls that are unparalleled to other agencies
  • Profit margins have consistently outpaced all private and public competition