Company Overview – Divested in 2011:
- Rosetta is the largest independent interactive marketing agency in the United States
- Services include personality based segmentation, creative development, and deep technology expertise
- Industry experience focused on Consumer Healthcare, Retail, Financial Services and B2B
- Headquartered in Princeton, New Jersey, additional offices in New York, New York; Cleveland, Ohio; Chicago, Illinois; Denver, Colorado; and Los Angeles, California
Value Creation:
- Strategic Acquisition
- Since 2006 Rosetta has acquired five separate companies to compliment its existing services and facilitate rapid growth
- Integration of systems, personnel and cultures has become a competitive advantage
- Talent Development and Executive Recruitment
- Significant investment in growing existing high potential talent and executive development
- Recruitment of external industry experts to fill key roles within management and execution teams
- Financial, Operational and Information Management
- Customized IT infrastructure has provided financial and operational insights and controls that are unparalleled to other agencies
- Profit margins have consistently outpaced all private and public competition