April 27, 2022

Robots & Pencils brings a myriad of knowledge on how organizations can best utilize Slack

By: James Carey

Cleveland, OH – Robots & Pencils, a digital innovation and solutions firm focused on transforming businesses with mobile, web, and frontier technologies and strategies, announced today an investment from Salesforce Ventures. The investment comes as Slack, which was acquired by Salesforce in 2021, continues to bolster connections and partnerships with pioneering technology startups that help organizations maximize the combined Slack and Salesforce platform.

After many organizations made the necessary shift to remote work at the onset of the pandemic, Robots & Pencils has continued to grow at an accelerated pace as it helps clients transition from stop-gap solutions to building out thoughtful, holistic digital transformation projects. Over the last year, the company has grown its Salesforce and Slack consulting business by 70%, while key executive hires in the Consumer & Retail Goods and Financial Services sectors have helped bolster company growth by 40% overall. The investment will enable Robots & Pencils to accelerate growth of its unique capabilities in developing complex, integrated Salesforce and Slack solutions.

“It has been a fun and transformative journey working with both Slack and Salesforce, partnering closely to develop scalable and innovative solutions to drive impact across a wide array of industries,” said Tracey Zimmerman, CEO and President of Robots & Pencils. “This investment from Salesforce Ventures is a testament to our team’s early adoption and unique expertise with both platforms, and we look forward to the next phase in our partnership.”

With deep working knowledge of how to optimize both platforms, Robots & Pencils is uniquely positioned to help companies accelerate digital transformation, drive collaboration, and improve operational efficiency with custom Salesforce and Slack solutions. Robots & Pencils has a rich history and deep expertise with Slack, recognizing its potential as a transformative workplace tool early on and signing on as the company’s first official services partner in 2016.

In 2018, Slack acquired Missions, a powerful no-code solution developed by Robots & Pencils to make it easier for teams to automate processes and tasks in the platform. Today Missions is available to all Slack users and is integrated in the core Slack platform as Workflow Builder. As a Salesforce Consulting Partner and Salesforce.org Registered Higher Ed Partner, Robots & Pencils has been designing and developing scalable and innovative Salesforce solutions across industries since 2014. Led by Daniel Peter, a seven-time Salesforce MVP with over 30 certifications, the Robots & Pencils team has developed custom solutions that allow companies like University of Texas, 2U and Sprinklr to push the boundaries of what’s possible with Salesforce.

“We are always looking to work with forward-thinking companies that are changing the ways companies think about work, collaboration and the ability to bring the digital HQ to life for our joint customers,” said Yolanda Wong, VP of Partner Investments at Salesforce. “We are excited to invest in Robots and Pencils as they expand their Slack solutions across industry. As early champions of the Slack platform they have established a strong perspective on how to help organizations leverage Slack as an agent of change and we look forward to seeing the ongoing innovation they bring to market.”

In January 2022, Robots & Pencils hired Todd Sbarro as chief operating officer to help scale the organization’s strategic growth initiatives across the Consumer & Retail Goods, Financial Services, and Education verticals. The company has created several new leadership roles over the years, strengthening its team to over 200 talented professionals across North America specializing in UX, Design, Mobile, Salesforce, Web, and more.

In the summer of 2022, Robots & Pencils will be launching “Operating Smarter with Salesforce and Slack,” a webinar series where the company’s in-house experts will break down how the platforms can be leveraged in a hybrid work setting. To learn more, please visit: https://info.robotsandpencils.com/slack-sf-series

About Robots & Pencils

Established in 2009, Robots & Pencils is a digital innovation firm founded on the then-contrarian view that mobile would be more transformative than the Internet. Today, in an age of unprecedented technology acceleration, Robots & Pencils helps companies maintain a competitive advantage by developing new digital strategies and products focused on education, financial services, and retail & consumer goods. For more information, please visit robotsandpencils.com.

For More Information Please Contact:

James Carey


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